John Monson

Author

Why Sugar Bowl-Royal Gorge?

Run with the marketing crowd long enough and eventually you become numb to the marketing speak…”what we’re going to do is leverage our core value proposition with impactful feature/benefit messaging that increases visitation and then deliver an in-resort experience  that bolsters our net promoter score.  OK, sounds good, so…tell people about your resort in a [...]

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Summer on the Summit at Sugar Bowl Resort

While literally hundreds of thousands of skiers & riders come to Donner Summit during the winter months to enjoy Sugar Bowl’s slopes, only a tiny fraction return for a visit during the summer.  Pity, considering how extraordinarily beautiful it us up here from June through October, with great weather, scenery, outdoor activities and overall vibe. [...]

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Owning in the Village at Sugar Bowl, More than just Title Papers

The Village at Sugar Bowl is unique, magical, and difficult to explain unless you’ve truly experienced it for yourself.  Precisely why we invited Clark Vandeventer up for an extended weekend of stay & play: http://tahoeskibum.com/2014/03/20/the-village-at-sugar-bowl-offers-more-than-title-papers/        

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Banzai Humbles, Confirms

I just watched the video edit (shot 100% on GoPro) of this year’s Silver Belt Banzai racing action.  It further served to confirm that I, a lifelong skier, have no idea how to ski like that.  From the top of the Gully to the bottom of the Steilhang in under a minute…crazy.  And quite admirable. [...]

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Over the Meadow and Through the Woods

A bit of a slow start to the season up here at Sugar Bowl, although I will attest that the skiing is actually pretty good up there right now…there’s just not too much of it to choose from.  BIG kudos to our mountain ops crew for laying down amazing man-made snow and grooming it to [...]

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D.Y.A.

I once worked for a then-dominant ski resort conglomerate that had a penchant for using acronyms on nearly everything we did.  From CST to IRG to the inevitable IPO, it kept you on your toes. When we acquired a travel company, as part of their roll-in we had to create a glossary of acronyms just [...]

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The Scariest Thing About Halloween

It’s not the thought of seeing your neighbor dressed up as his favorite 80′s hair metal band.  It’s not the fact that your roommate is going as a girl and he actually looks better as a she.  It’s not even the fact that your kid is about to ingest 3 pounds of chocolate-covered sugar zombies. [...]

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The Cutoff

Good things come to those who wait?  Not if you’re looking to save $50 on your Sugar Bowl-Royal Gorge Season Pass.  We like to say the scariest thing about Halloween is the terrifying thought that if you don’t get your season pass by then, you’re going to pay more.  Pass prices go up NOV 1st! [...]

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The Lowdown on the Throwdown

It’s back, the 2nd annual Ski Town Throwdown.  A great concept similar to March Madness, where Powder Magazine simply brackets ski towns against each other, with the last one standing crowned the most awesomest town in the land.   There are little-known Cinderellas going up against corporate mega-resorts, and hardcore purists going up against recently [...]

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Fall Is Definitely My Favorite Week

Fall, in all its splendor, is simply too short.  As a kid growing up in the midwest, amongst the hardwood oaks that came ablaze every October, I grew a fond appreciation for this special time of year.  And how could you not?  It’s an ideal time for a kid, from leaves to school to football [...]

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