Many years ago, during a particular dry and warm winter in Summit County, Colorado, I decided to end my boredom on the mountain by picking up a new challenge in telemark skiing.  Suddenly, runs that were once considered bland were now quite formidable, with basic blues skiing more like brutal blacks.  It was just what [...]

Just as the busy holiday season takes off here at Sugar Bowl, so too does a new operation over at Royal Gorge Cross Country…the Sierra Snowkite Center.  The expansive Van Norden Meadow between Sugar Bowl Resort and Royal Gorge- America’s largest XC resort – is now the new home of California’s first Snowkite School, with [...]

Always a nice meeting to have and a great corner to turn when everyone gets together and decides that the conditions are good enough, the base is deep enough, the surface is soft enough and the smiles are wide enough that we’re no longer going to close midweek, and that we’re staying open every day, 7 days [...]

Sugar Bowl is proud to be recognized as a Top 25 Ski Resort in North America, as voted by the incredibly bright, accurately observant folks over at Outside magazine.  Full disclosure?  We came in at #25.  But hey that still makes us a Top 25 resort, right?  Marketing hyperbole aside, the point is that we’re [...]

I love announcing opening day. Each and every fall, as a resort marketing department, we endure the arduous tasks of launching a ski season… finalizing program details, updating content, proofing brochures, revamping websites, hiring staff, landing sponsors, setting prices, coordinating ski shows, finding swag, selling groups, designing ads, working PR, posting social, (managing the CEO), [...]

Early-season snow storms do a lot more than just stoke the pow-hungry fire inside us all, they serve as an important reminder that winter driving can be a serious endeavor and can catch even the most seasoned of us off guard.  A November commute in 4 inches is somehow, strangely, not all that unlike a [...]

Seems like most of summer and all of fall we remind our loyal Sugar Bowl skiers & riders that if they want the best deal of the year on their Season Pass, then they need to purchase it by October 31st.  And every year, the vast majority of our loyal skiers & riders don’t get [...]

This past week, I attended a meeting with some key players from the Donner Summit community to discuss the need for a brand.  A Donner Summit brand, that would help convey our attributes in an effective and compelling fashion.  As with any brand platform session, the fun part was choosing a tagline.  How to neatly [...]

I love this time of year, when anticipation for the big season ahead reigns supreme. I’m of course referring to the ski season ahead, but recently some football fans had their particular season ahead practically crushed by a single, questionable, crazy judgment call.  All that hard work and preparation during the off-season (sound familiar?) taken away by one [...]

The colors are turning, the nights are getting colder, the animals are prepping, the ski movies are playing, and season passes are flying off the shelves.  Antici……pation. So why get your Sugar Bowl season pass now, when opening day is still a good couple of months away?  How about 15,000 Bonus CORE Points if/when you [...]